The structure to outscale your entire market using social advertising.
Our single obsession: Engineering the perfect funnel — from ads to landingpages to retargeting — powered by data at every step.
Success with advertising comes from truly understanding who you are targting, and finding what works best to convert them into long-term customers.
Our 4-step formula
Growing through social advertising is about building a system — one that consistently produces content, analyses data, and keeps a winning message aligned across the entire funnel.
Creating ads without understanding what truly drives your audience is guesswork.
And running them without continuously testing your landing pages is like pouring water into a leaky bucket — you’re guaranteed to lose on potential profits.
Consistency is everything.
Once you stop testing, you lose momentum — and that’s when your competitors win.
Research database
We build a research database with all the data of your audience and competitors. We visually show how the funnels of your competitors work and we do a deep dive in the deepest desires of your audience. We feed al the data we get from advertising back into the system, to keep building stronger funnels.
Creative strategy and output engine
We use our creative engine to consistently produce engaging ads for your business. By converting knowledge of the market into ad concepts that are likely to convert. We not only build a very strong strategy, we also ensure a consistent output, with our team making sure we hit our weekly KPI's.
Converting landingpages
To ensure great profits from advertising, its critical to consistently A/B test optimizations on landingpages. We work with all kinds of pre-landers and funnels, to make sure our customer is ready to take action. We dive deep into the optimal offer and analyse the data, so we get the maximal amount of conversions with a high enough average order value.
Retargeting flows to increase LTV
Long term profits from your ads come from retargeting flows, as its always easier to get the second transaction. We build post-purchase offers to increase AOV, we use retargeting campaigns in our ads and we consistently test e-mail flow variations, to stay on top of what works best for our customer.
Unlock maximal ROAS by implementing our full funnel strategy
Social advertising for brands is about building a system that turns ad spend into profit. We start with research: mapping your audience, competitors, and the emotional triggers that drive real purchase behavior. From there, we build data-driven creatives and test them consistently – every week, dozens of new angles, edits, and hooks. When something wins, we scale it. Next, we connect the ad to perfectly aligned landing pages and optimized offers – where the winning message stays consistent and every element works together to convert visitors into customers. Finally, we focus on lifetime value. Through retargeting and retention flows, we turn one-time buyers into loyal customers – compounding your returns over time.
That’s how we grow DTC brands: consistent testing, aligned messaging, and full-funnel optimization that makes every euro spent work harder.
- Continuously updating audience and competitor database
- Daily data-driven A/B Tests on landers, we will test any form of funnel that fits for you brand. Pre-landers warm up the customer before they recieve the offer, increasing conversions and AOV. We have a large library of proven funnel concepts which we will fully customize to your brand.
- Testing different offers, to figure out what gives us the best returns, some offers generate higher AOV, but lower conversions, we figure out what works best for your brand
- We edit all creatives based on your content, stock content and AI generated content. We also assist with cost efficient UGC content structures and have partners for filming actual product video's where we will help with creating the ideas, scripts and editing the content.
- Creative strategy based on research about who our customer is, and what they desire.
- Content engine for consistent creative production, for larger brands, up to 250 creatives per week.
- Post-porchase offers, we test pages specifcally for upsells after purchase, to increase AOV.
- E-mail flows perfectly in line with our winning ads and pages, to maximize the LTV of our customer
- We actively engage with your audience by reponding fast on comments
- Heavy focus on copywriting, this is key for building trust and telling the right story
Fully booked calendars from social ads.
The ads draws engagement and our qualifying funnels, qualify the lead, to make sure there is intent, and after that book them directly in your calendar. Social ads give us a unique way to already sell leads on the founders story, before they attent to a meeting. With this, we realise a cost per (qualified) lead between €20 and €50. In 2025, everyone is using social media – being present on these channels is the norm and the most efficient way to grow your business.
- Continuously updating audience and competitor database, to stack data on the deepest desires of your customers and market data.
- Full funnel setup, depending on your business, this can be with automated calendar bookings or other actions that give a clear intent from the customer
- We consistently test proven ad concepts for your business and analyze the responses sharply, this way we can keep recuding the cost per lead.
- We edit all creatives based on your content, stock content and AI generated content. We have great partners for shooting content, and we take care of creating the concepts and scripts that need to be shot.
- We integrate custom e-mail flows, to increase the LTV from our customer and make sure we minimize no-shows for meetings.
- Continuous data-driven A/B Tests on landingpoages, we will test any form of funnel that fits for your business, to find what generates the best results.
- We actively engage with your audience by reponding fast on comments
We improve our framework every day — using our access to an exceptional volume of performance data.
Growing through advertising can scale a business massively — but it can just as easily go the other way. Our full-funnel approach doesn’t just focus on the ads, but on the entire customer journey. Testing will always be part of the process — but when done strategically, it’s what allows us to maximize returns instead of wasting them.
Consistency in every step of the funnel is crucial for success. Our team makes sure weekly KPIs are met, keeping a structured flow of ideas, creatives, and landers - with clear weekly performance insights so it’s easy for you to keep track.
Whenever there’s an issue with your ads, we fix it immediately. Our structure is built to minimize problems before they happen, but if they do — we act fast, ensuring no budget is wasted.
Ready to scale your business?
We will do a deep dive into your strategy and economics, to see what our strategy could bring to your business